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Stories about Journey, the founder's path, and the behavioral-science research that grounds the work.

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Coverage of the work and the research behind it.

September 10, 2025

UNLV News Center · by Jessica Soria

A 'Nudge' in the Right Direction: He Built What He Once Needed

UNLV alum Lorenzo Scardicchio turned personal loss into a mission to keep college students alive and on track. Journey now delivers personalized SMS support to thousands of students, hitting a 74% engagement rate by meeting them where they already are.

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Founder feature

He built what he once needed — a five-second text at the right moment that could keep a student in school.

UNLV News Center · September 2025
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UNLV winning team at the AMA Collegiate Case Competition

September 30, 2019

American Marketing Association

UNLV Students Win WSJ Collegiate Case Competition

The UNLV team — including Journey's founder Lorenzo Scardicchio — won the AMA's Collegiate Case Competition by reimagining how The Wall Street Journal could reach Gen Z. They presented at Dow Jones HQ in New York and the win turned into a job offer at WSJ.

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November 2019

Journal of Marketing Analytics · Peer-reviewed research

The digital self and customer loyalty: from theory to virtual reality.

Peer-reviewed research co-authored by Journey's founder, exploring how digital identity shapes loyalty, trust, and engagement in immersive environments. The behavioral-science foundation that informs how Journey designs SMS nudges that actually land.

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Research · Journal article

The digital self and customer loyalty: from theory to virtual reality

Journal of Marketing Analytics, Vol. 7, Issue 4

Bischoff, J., Berezan, O., & Scardicchio, L. (2019). Pages 220–233.
DOI: 10.1057/s41270-019-00065-4
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"He transformed personal tragedy into a mission to eliminate suicide among college-aged students — and built a platform that meets them on the device they never put down."
— UNLV News Center · September 2025

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