People tend to stick with default options. By setting healthier or more productive choices as defaults, you can increase the likelihood they’ll be chosen. This doesn’t remove other options; it just makes the better choice easier to pick.

People get overwhelmed by too many options. Nudge theory suggests simplifying choices to make good decisions clearer and more accessible.

Timely reminders can prompt people to take actions they might otherwise forget. These can range from text messages about appointments to labels promoting energy-efficient behaviors.

Help people understand the consequences of their actions with clear, accessible information. If you want someone to reduce energy use, show them how much they’ll save on bills annually, not just monthly.

Immediate feedback helps reinforce good habits. For instance, a real-time display of energy consumption can encourage people to turn off unnecessary lights.

Small rewards can motivate good behavior. Whether it’s a discount for reusable cups or points for healthy eating, these incentives make doing the right thing more appealing.