Journey · Retention & LTV Calculator
For retention, student success & enrollment leaders

Every student you lose, you pay for twice.

Once in tuition and state funding. Once to recruit their replacement. Put in your numbers. See what the leak actually costs, and how few students you need to keep to pay for the fix.

Book demo

Your numbers

Edit anything. Numbers update live.
students
$
$
%
$
$
$
Your year-to-year retention
%
%
%
pts
%

What it means

Present value, one entering class. It compounds across every future class.
Revenue walking out the door next year
$0
Freshmen who will not return
0
LTV of one entering student
$0
Students you must keep to pay for Journey
0
Revenue protected by a +5 pt lift
$0
Return on the Journey cost
0x
Your cohort, year by year
Current With the lift
Board briefConfidential
Institution
First-year retention75%
Freshmen not returning450
Tuition + funding exposure$14.3M
Keep this many to break even1
Recommended: a one-semester pilot with a monthly, board-ready readout on risk, retention deltas, and outcomes.

Illustrative. Replace every input with your own figures. Numbers exclude room and board, auxiliaries, philanthropy, aid interactions, and variable instructional costs. Use this to justify broad, equitable investment in student success, not to rank students by expected revenue.

The mistake almost everyone makes

Retention is not one flat number.

Say “we retain 75%” and it sounds like three quarters of the class is always there. It is not. Each year has its own rate, and they multiply. The class standing in year four is the freshman rate, times the sophomore rate, times the junior rate.

That is why the leak is bigger than it looks, and why fixing the freshman year, the biggest drop, moves everything downstream.

Find your real leak

“Engagement” is not an answer. What is?

Most retention work runs on anecdote, not data. Rank what you suspect is driving students out. We will walk through your top three and show you what the research says actually moves each one.

Click your suspected drivers in order, most likely first. Pick at least three.

Nothing ranked yet.

Now you have the number. Bring it to the room.

A short walkthrough, a real example from a school like yours, and a straight answer on price, timeline, and data.

Book a 20-minute walkthrough