The team building the friend that texts first.
Journey was founded on a simple research finding: students don't lack information, they lack a kind, well-timed nudge. Everything we make follows from that.
We help students break free from unconscious technology use.
Redefine how people interact with technology, making it a source of empowerment that encourages intentional living.
Five beliefs we build on.
Every product decision traces back to one of these. They keep us honest when the easier path is louder.
Technology should work for you.
Not the other way around. Every notification should earn its place in your day.
Depth over hype.
Three texts a week that land beat thirty that don't. We optimize for the moment the student replies.
Augment human support.
Journey never replaces the advisor, the counselor, or the friend. It surfaces students to the people already there to help.
Privacy first.
Student replies are theirs. Staff see signals, not transcripts, unless the student asks for the handoff.
Small actions compound.
One nudge, one reply, one extra office hour booked. The retention number is the trailing average of a thousand tiny moves.
Independent UNLV research that informed the design of the Journey platform.
Our science and product team.

Chief Executive Officer at Journey. Co-founded the company after building the original SMS nudge platform at UNLV. Spends the day talking to deans, advisors, and students about the moment a kind text matters most.

Chief Operating Officer at Journey. Runs partnerships, university pilots, and the operations behind every onboarding. Background in scaling early-stage operations from pilot to deployment.

Chief Well-Being Officer at Journey. Behavioral scientist and executive coach. Designs the well-being frameworks and the coaching architecture that informs Journey's nudge content.

Chief Technology Officer at Journey. Built the platform infrastructure that scales personalized SMS to thousands of students at once while keeping every conversation grounded in campus context.

Data Scientist at Journey. Builds the models that match each student to the right nudge at the right time, and turns reply patterns into the signals that surface in Microsoft Teams.

Visual Designer at Journey. Owns the brand expression across product, marketing, and the partner-facing materials universities send to their board.

Machine Learning Engineer at Journey. Builds the conversational AI that shapes Journey's listening responses — the tone, the timing, and the judgment calls about when to escalate.
Our advisors.

Behavioral Science · with Journey since 2019. Professor of Marketing at UNLV. Advises Journey on behavioral science and the research that informs nudge design and timing.

Organizational Well-Being · with Journey since 2020. ICF-certified executive coach. Advises Journey on team well-being and the coaching frameworks behind staff training.

Executive Coaching · with Journey since 2019. In addition to his role as Chief Well-Being Officer, advises on the integration of executive coaching principles into Journey's nudge content.

UI / UX · with Journey since 2019. Senior product designer. Advises on the user interface and experience of Journey's student and staff surfaces.

Business Development · with Journey since 2019. Professor of Entrepreneurship at UNLV. Advises Journey on go-to-market strategy and university partnership development.

Marketing & Strategy · with Journey since 2019. Professor of Marketing at UNLV. Advises Journey on positioning, brand expression, and growth strategy across the partner network.
Want to bring Journey to your campus?
A lightweight implementation. 2 weeks to launch a pilot. The same playbook that brought UNH from 50% to 94% high-risk retention.
