For University Leaders · Journey
For university leaders

Catch every student before they fall behind.

Journey is an AI-powered student engagement platform. It texts each student the right nudge at the right moment, then hands your team the short list of who needs a human.

Signals this year
Every reply, booking, and check-in. Anonymized.
Maya R.booked academic advising
Jordan T.connected with CAPS
Priya N.joined the involvement fair
Devon M.met a success coach
Lena V.started a financial aid check-in
Noah B.finished a stress reset
Imani R.joined a campus club
Tara S.booked tutoring at TASC
Eli W.connected with the career center
Chris D.replied to a wellbeing pulse
Sofia L.scheduled office hours
Marcus A.went to a study pod
Hana K.reviewed a payment plan
Ravi P.set a sleep goal
Maya R.booked academic advising
Jordan T.connected with CAPS
Priya N.joined the involvement fair
Devon M.met a success coach
Lena V.started a financial aid check-in
Noah B.finished a stress reset
Imani R.joined a campus club
Tara S.booked tutoring at TASC
Eli W.connected with the career center
Chris D.replied to a wellbeing pulse
Sofia L.scheduled office hours
Marcus A.went to a study pod
Hana K.reviewed a payment plan
Ravi P.set a sleep goal
AugDecMay
Year-end board readout · anonymized cohort
50% → 94%
first-year retention, before and after Journey
74%
Weekly engagement
2,111
Confirmed actions
100+
Resource connections
72 → 85
Wellbeing score
17 → 8
High-risk students
$1.1M
Tuition preserved

Trusted by universities

University of New Haven
University of Nevada, Las Vegas
University of Michigan
Modo
University of New Haven
University of Nevada, Las Vegas
University of Michigan
Modo

Why it works

Built on the science of the nudge.

Nudge by Richard H. Thaler and Cass R. Sunstein

“Nudge” comes from the behavioral economics of Richard Thaler and Cass Sunstein, who showed that the structure of a choice moves behavior more than information or willpower ever do.

Journey applies Nudge Theory research to student life. It helps students take small actions before small problems become big ones, by reflecting their own stated goals back at the moment they can act. We usually know what we should do. A small nudge at the right moment is often what gets us moving and helps us actually follow through.

Choice architecture

Thaler & Sunstein, 2008. Structure the moment, not the sermon. One tap takes a student from “I’m overwhelmed” to a booked appointment.

Just-in-time adaptive intervention

The right nudge in the right window, capped at three nudges per week. Attention gets respected, not captured.

Tinto’s persistence research

Every check-in maps to the four drivers of whether a student stays: financial, academic, wellness, and engagement.

Blackboard, Slack, Workday, University Events, Microsoft Teams, Canvas, Navigate, OneStop, Starfish

Integrations

Sits on top of what you already own.

Journey is the connective tissue between the tools your campus already runs. It reads from your student information system, your LMS, and your success platforms, then reaches students by text and surfaces what matters to staff inside Microsoft Teams. The systems you already pay for finally work together, and your team keeps working right where they already do.

4 weeks from first call to deployed
0 new logins for staff or students
FERPA-ready · SOC 2 in progress

Measured at the University of New Haven

What it actually moved.

Nine months. One hundred students. The same survey in fall and spring.

74%

Weekly engagement

A student replied or acted, in a typical week. Campus email lands near 7%.

72→85

Holistic health score

Composite 0 to 100, intake to year-end. An 18% rise.

17→8

High-risk students

The high-risk segment cut roughly in half across the year.

2,111

Confirmed actions

Appointments booked, events attended, exercises done. Not message opens.

Engagement is the start. Connection is the point.

100+ connections
39
Academic support (TASC & CASA)
38
Career Development Center
20
Professors & peer support
12
Nudged toward counseling (CAPS)

Why UNH renewed at 18× scale.

A 100-student pilot in fall ’25 became an 1,800-student deployment in fall ’26.

University of New Haven · Pilot Aug 2025 → May 2026

One semester. The number that triggered the expansion.

50% → 94%
High-risk first-year retention before vs. after Journey, in the UNH pilot. The line on the board chart that triggered the renewal call.
$1.1M
Tuition revenue preserved across the cohort. 44 students who might otherwise have churned still enrolled in spring.
73×
Reported customer ROI on a $15K pilot in one semester. The board did the math.

“Universities are clumsy with how they communicate. Journey is the first thing I’ve seen that students actually answer.”

Jens Frederiksen · President · University of New Haven

From discovery call to deployed in 4 weeks.

About eight staff hours on your side, total. We carry the rest.

Week 1

Discovery

A 30-minute intro call. Identify the cohort. Match each student to a Journey archetype. Set the goals.

Week 2

Onboard

SMS opt-ins go out. Staff get Teams panel access. First-week nudges calibrate to actual student replies.

Week 3

Calibrate

Nudges tune to the cohort. Routing logic activates. Your CARE team starts pulling daily reads.

Week 4

Readout

A monthly, board-ready report: risk profile, retention deltas, intervention outcomes. Ready to present to trustees.

For the procurement conversation

The questions your office will ask.

How does it integrate with our systems? +

It runs on top of what you already have. Students get nudges by text, so there is nothing for them to install and no new login. Your staff work inside Microsoft Teams, where Journey posts signals and handoffs to a channel they already use.

Journey reads from the systems you already run, like Banner, Canvas, Workday, Navigate, and Starfish, instead of replacing any of them. No IT project is required to start a pilot.

How much staff time does it require? +

A 100-student pilot takes about 8 hours of staff time to set up, in total.

Most of that is resource documentation. Journey gathers what your campus already publishes, like links to the gym, counseling, tutoring, and advising. For anything we cannot find publicly, the relevant office sends us the details, and assembling those documents is the bulk of the 8 hours.

The rest is class schedules. Whoever manages scheduling spends about an hour sending us the student schedule list, so Journey can time nudges around real coursework.

After setup the ongoing load is light. Your CARE team reviews a short flagged queue and makes the warm handoffs only a person can make.

A full first-year rollout runs the same way at larger scale. Resource docs are written once and reused across the cohort, so the added effort is mostly broader schedule data and sourcing from more departments. Plan for one admin point of contact, with brief input from the registrar or IT for schedules, your CARE team for resource docs, and counseling for referral steps.

How are escalations and at-risk students handled? +

Pulse checks branch by need and route students to the right office, counseling, success coaching, advising, or financial aid, with one-tap scheduling links. A risk signal surfaces to your CARE team in Teams with the context that matters: a health score, the top risk driver, and a recommended next step.

A 48-hour follow-up reaches any student who reported distress. If they could not connect with the resource, they are flagged for direct staff outreach, which closes the loop between digital triage and a human. Journey never replaces a counselor or an advisor. It gets the student to one sooner.

What data is collected, and who can see it? +

During onboarding, students share their priorities, their preferred voice, their goals, and their pain points. As the relationship develops, Journey records nudge responses, engagement signals, and pulse-check answers.

Staff see signals, not transcripts. They see what a student needs, for example “struggling with chemistry, third week running,” not the underlying message, unless the student asks for the handoff. The full data dictionary, access controls, and retention policy are in Journey’s data documentation.

How is FERPA and student-data privacy addressed? +

Journey is FERPA-ready and processes student data only under a written agreement with your institution, for the educational purpose you authorize. Under that agreement, Journey operates as a school official with a legitimate educational interest, the same basis your other vendors use. SOC 2 certification is in progress.

Records are de-identified for research and reporting. We will walk your counsel and IT team through the data-processing agreement, security controls, and retention practices before anything is signed.

What outcomes have actually been measured? +

In a nine-month pilot at the University of New Haven (N = 100): 74% weekly engagement, a composite holistic health score that rose from 72 to 85 across the year, a high-risk segment that fell from 17 students to 8, and more than 100 completed department connections. In a paired survey of 19 of those students, the share who said the nudges “made it easier to do what I already wanted to do” rose from 14% in the fall to 71% in the spring.

We also publish what we have not yet proven, the small-sample caveats and an honest product-market-fit read, on the research page.

The first thing we send

Your leak, on one slide.

Tell us your first-year headcount and retention rate. We send this brief back with your numbers on it, before you spend a dollar.

Board briefConfidential

[Your Institution]

Retention Leak Snapshot

First-year retention77%
Estimated students not returning414
Approx. tuition exposure$10.3M
Likely invisible risks
BelongingOverwhelmFinancial stressSleepAvoidance
Recommended pilot: 100 students · one semester · Journey readout

Illustrative example based on a midsize private university.

Bring Journey to your campus.

A short walkthrough, a real example from a school like yours, and a straight answer on price, timeline, and data. We reply within one business day.